Brand Connotation: Sincerity, Quality, Beauty
Core values: Customer-centered, quality is fundamental
Enterprise spirit: Self-confidence, Integrity; Intention, Innovation
Corporate mission: To achieve new performance, the pursuit of excellence, light the world
Brand Vision: Make the World Full of Colour
Brand slogan: Light up your life ,make the life more Color
Business philosophy: Integrity, Efficiency, Innovation, Beyond
Business purpose: Customer first, Technology innovation, truth-seeking and pragmatic excellence, perfection